Hi. I’m Natalie.

6ft tall, loud as hell, and done apologizing for either.

I got into fitness because I saw an industry that desperately needed more compassion, more honesty, and more coaches who actually gave a f*ck about something other than aesthetics.

What I didn't expect was that a decade later, I'd be building a platform around the thing nobody in the industry wanted to talk about: the fact that fitness culture has a body politics problem — and it's been hurting women for a long time.

I studied Biology at Furman University, earned my MS in Applied Physiology and Kinesiology from the University of Florida, and hold both my CSCS and CFSC certifications. I've coached hundreds of people and spent years as the Chief of Staff and most recently Chief Marketing and Brand Officer at Seattle Strength & Performance, one of the fastest-growing gyms in the Pacific Northwest.

The credentials matter. But honestly? What matters more is this:

I am a 6ft, 220lb woman who has been told her whole life that her body is too big, too much, and not what fitness looks like. And I've spent years building a platform for every woman who's been told the same thing.

My community is the tall woman who's never seen herself in a fitness ad. The plus-size woman who stopped going to the gym because she was tired of being stared at. The woman who lifts heavy and runs and eats well and still doesn't look like what the industry says "healthy" looks like.

I show up for her because nobody showed up for me

I show up for her because nobody showed up for me

    1. Your body is not a problem to be solved.

    2. Fitness should feel like self-respect, not self-punishment.

    3. The wellness industry has a long way to go on representation — and it's going to take loud voices to get there.

    4. Strong women, at every size, deserve to take up space.

  • MS, Applied Physiology & Kinesiology, University of Florida

    CSCS (Certified Strength & Conditioning Specialist), NSCA

    CFSC (Certified Functional Strength Coach)

    10+ years of coaching experience

    Chief Marketing & Brand Officer, Seattle Strength & Performance

    1.3M monthly views across Instagram & TikTok

    SheBelieves Summit attendee & advocate

    Buff Chick Spokesmodel Search semi-finalist

“I never had a healthy and consistent relationship with working out until I started working with Natalie.

She has been so gentle with me as I undo years of food and exercise trauma.”

— Seeley S. (client)

“Having your guidance, wealth of knowledge, expertise, and support has made me feel comfortable enough to try new things.

Beyond hitting new PR’s, I’m infinitely more comfortable with strength training.

I have a newfound confidence knowing I can do all the things in the gym I used to only dream of doing! So THANK YOU x10000 for literally changing my life.”

-Giulia S.